Wakahiro began about 20 years ago, when our founder opened a stall at the Mikuni Festival. Taking a cue from the hama-yaki mackerel, he made grilled mackerel into sushi rolls that were delicious even when cold, and sold out of 200 rolls in less than an hour. This inspired me to come to Obama to try my hand at selling mackerel along the Saba Kaido, the sacred mackerel highway. At first, we rented a corner of the Marukai restaurant in the Obama City Local Wholesale Market, but moved to our current location about 20 years ago. With the boom of "kuaben" (boxed lunches sold at airports), we were covered by many media outlets, and now our grilled mackerel sushi has become a hit, even ranking first in sales for five consecutive years.

The sales office is adjacent to the factory, so you can watch the production process through the glass while you taste freshly made saba-zushi. Our grilled mackerel sushi is hand-rolled. We invite you to watch as our mackerel sushi is made one by one with the utmost care. The mackerel sushi made here is shipped all over the country. You can also purchase domestically produced yakisaba-zushi (grilled saba-zushi) made with domestic mackerel by making a reservation at least one day in advance at the sales counter. Other popular products include saba basti, a canned mackerel, and golden powder, a seasoning made from mackerel and soy sauce. Please also check out the cute ads hand-drawn by the staff.